Nelsen Jewelry Blog
October 31st, 2016
More than 9,000 diamonds and emeralds weighing 450 carats embellish the 2016 Bright Night Fantasy Bra by Victoria's Secret. The $3 million bra will be worn by model Jasmine Tookes at the 2016 Victoria’s Secret Fashion Show, which will be seen December 5 on the CBS Television Network.


This year's highly anticipated Fantasy Bra was conceived by Eddie Borgo, a New York-based accessories designer, who incorporated many of the elements from his jewelry and handbag collections.


“It was important to the Victoria’s Secret Fashion Show collection team that the design represented some of the different iconography, shapes and techniques that we use consistently within my namesake collection,” Borgo told


The result was an edgier design that features an emerald-studded padlock, emerald tassel, and diamond-encrusted spikes and studs. The jewels were handset in 18-karat white gold by AWMouzannar, a Beirut-based fine jewelry company with locations in London, Chicago and Kuwait City. The Bright Night Fantasy Bra took seven months and more than 7,000 man-hours to create. Behind all the embellishment is the company's "Beautiful by Victoria’s Secret" bra.

Borgo was excited to work with emeralds, claiming he was drawn to the stone's vividness.

“The color of a true emerald is inimitable,” he said.

Tookes, who was in New York City last week to unveil the new Fantasy Bra, also was excited by the inclusion of emeralds in the design.

“They are one of my favorite gemstones," she told "I have a lot of rings that have emeralds on them, so this matches perfectly with my jewelry collection.”

When it came to fitting Tokes for the $3 million bra, Borgo left nothing to chance. The designer utilized a virtual scan on Tookes's body as well as a plaster mold.

Tookes was surprised to become the latest in a series of high-profile models to have the honor of wearing the Fantasy Bra. She follows in the footsteps of supermodels Gisele Bündchen, Claudia Schiffer and Tyra Banks.

“It’s such an honor for me to join a whole group of women who are icons, and who I grew up watching over the years,” Tookes said.

For the first time in its history, the Victoria’s Secret Fashion Show will take place in Paris.

Credits:; screen captures via